Chris Elliott wrote “Is this story a fake? 5 ways you can tell?” which I found pretty interesting. We all know that Chris is not a fan of loyalty programs and miles addicts like us. Hey, everyone is entitled to their opinion and I certainly respect it. We all know that he likes to sensationalize some stuff to create controversy because, well, it helps to attract eyeballs and help pays the bills I guess. But never confuse his ultra negative position on our beloved loyalty programs with the good that he does for consumer rights and how he helps people (well, just do not mention you frequent boards like Flyertalk or ask for help with your 4 mile mistake fare lol). Anyways, I really liked this article and you should take a few minutes to read it. I quote specifically with my inflammatory comments in brackets:
- Sponsored content is “ads masquerading as objective stories” [when you read “amazing” in TBB it sure is…for now anyway lol!]
- “I’ve come to the conclusion that the practice of making ads look like a story, no matter how well disclosed, is bad for readers and bad for journalism, because it’s lying”. [good luck spotting the disclosures in some of your favorite blogs!]
- “Because the success of a native ad campaign depends on conversions, or ensuring that you buy a product [do you wonder why you see an orgy of affiliate credit card links in your favorite blogs…it’s conversions baby! Pumping works! Full disclosure: Not a single person has clicked on the TBB referral links since I put up that page! Yes it is sad. Don’t cry for me Argentina, it’s “learning experience”…it just sounds better than utter failure lol. Always thankful for the few readers who use my Amazon link, thank you!]
- “Affiliate links, please. Some of the most impressive native advertising efforts don’t involve mainstream media outlets, but blogs. They manage to create compelling and credible content [really? Only the ones in my Blogs I Like and Blogs I Love lists do the best job IMHO] designed for the sole purpose of either pushing readers to buy a product or adding more search-engine juice. In my experience, the endgame is convincing you to sign up for a co-branded credit card that lets you collect loyalty points. They’re the free-radicals of the native advertising world, because they look and act like real journalism. In some cases, they may even offer useful tips to readers. But make no mistake. These blogs are there for one purpose, and only one: to sell more products. Check the “helpful” links at the bottom of the page [bottom? how about all over the body of the blog post repeated to oblivion man!] and if the URL takes you to the product by way of an affiliate site like linkoffers.net, then watch out. It’s probably a clever ad. [The underlined font is mine for emphasis! Well said Chris, well said, thank you]
“Concerned About Security Breaches, Many Americans Are Using Cash Instead Of Cards” OMG, oh no! Please forward this to every bank person you know dealing with credit cards and encourage them to bump up the signing bonus offers. Will we see something over 100k miles/points at last?
Ok, this is big news: “October 2015: The End of the Swipe-and-Sign Credit Car“. Finally, the US is joining the rest of the world! I can’t help but fantasize that all these new Chase credit cards qualify as new “product” and we can all get the signing bonuses again #orgasmicthoughts! I bet some bloggers are prepping blog posts with every single credit card affiliate link they can get their hands on!
You have heard all the stories from the Sochi Olympics, the double toilets, the stray dogs etc. A TBB reporter sent to Sochi (with miles of course) went undercover to get you the real story and voila: The best bathroom stall in all of Russia [exclusive!]